Salesforce has been implementing artificial intelligence (AI) into their Einstein platform, which helps simplify the analytics workflow and produce more accurate forecasting and predictive analytics. Machine learning uses past data to predict what will happen in the future.
Einstein Lead and Opportunity scoring grants us predictive insight into leads and opportunities, so we can anticipate which is most likely to convert while nurturing our leads accordingly.
With Einstein Activity Capture sales reps can automatically update any email or calendar data in Salesforce and store them under their related accounts, contacts, leads or opportunities.
Einstein Activity Capture will allow linking to Google™, Microsoft® Office 365®, or Microsoft Exchange 2013 or 2016 account. After connecting them to the system, you can see the activities from the accounts show up automatically in your Salesforce instance.